Yes, you would need the patient’s consent both to the taking of the photographs
and to their use in promoting your practice.
If you want to use patient information such as photographs for any reason, you must:
- explain to the patient how the information or images will be used;
- check the patient understands what they are agreeing to;
- obtain and record the patient’s consent to their use;
- only release or use the minimum information necessary for the purpose; and
- explain to the patient that they can withdraw their permission at any time.